Cloud

The Week in Retail: The Retail Tipping Point

Retailers are leveraging big data to help drive customers to their stores and websites. The main application of data and analytics in retail today is around mining historical data such as point-of-sale, online purchases, social sentiment such as “likes” and “pins” and other “post sale” activities. However, the true “tipping point” is found with those [...]

The Week in Retail: 22 Books and Blogs Influencing NYC Retail Execs

Find out what NYC retail leaders are reading. Here’s a summary of their recommendations of 22 blogs, books, and newsletters that they’re most likely to suggest to colleagues on the following topics: Leadership, management and culture Digital, tech and innovation Marketing, consumer behavior and trendspotting (NRF) “The tablet revolution has not just reached the retail [...]

The Week in Retail: Winning over Consumers’ Hearts and Wallets and Gaining Freedom in the Cloud

Gone are the days where radio, television and print advertising were enough for a retailer or brand to generate awareness or even meet the needs of buyers. These traditional mediums have long been replaced by social media, video and content marketing, strategies that drive customer engagement. Personalization has become unanimously expected and retailers must provide [...]