Beacons

The Week in Retail: Why WiFi?

Retailers are missing out on opportunities to connect mobile with physical stores by leaving out WiFi within store locations. Less than 50% of stores have wireless Internet available, according to a report from RSR. Out of the retailers polled, only 17% have introduced a mobile point of sales system, which can offer employees [...]

The Week in Retail: Digital Interactions, Technologies and More

As retailers find new ways to innovate their brick-and-mortar stores and combat showrooming, many are testing the use of beacons. The digital technology provides huge opportunities for retailers, as long as they use it wisely. In the study, shoppers interacted with beacon notifications 45 percent of the time, however, when retailers pushed more than one [...]