Who is this document for?
This white paper is written for professionals in retail organizations who are involved with retail technology decisions. This may include senior executives, information technology, store operations, finance, customer service and more.
What will I learn about?
In order to remain competitive, retailers must employ a holistic approach to track the omni-channel customer journey, which means using integrated tools that enable them to grow their businesses. In this exclusive white paper, we explore the steps of the modern omni-channel customer journey and the best practices for implementing a holistic customer relationship management solution.