Who is this document for?
This case study is written for professionals in retail organizations in a variety of verticals who are involved with e-commerce solutions. This case study applies to pure e-tailers as well as omni-channel retailers with online and physical stores. Roles may include senior executives, information technology, online operations, customer experience, finance, and more.
What will I learn about?
Cosabella, a global luxury lingerie brand, needed an e-commerce platform that could support international storefronts, offer local currency conversions and multiple languages. Moreover, they needed easy-to-use inventory control tools, integration with multiple ERP systems, and dynamic merchandising tools to manage their vibrant and diverse collections. This case study explores the project process and subsequent business benefits from implementing Mi9 e-Commerce.