Articles

5 Free Online Courses About Customer Experience

“Good customer experience drives customer loyalty. In other words, companies that deliver a better customer experience tend to retain more of their customers, get more incremental purchases from their customers, and attract more new customers through positive word of mouth.” (Forrester) Great customer experiences are no longer a “nice-to-have”: they are a key [...]

5 Strategies Footwear Retailers Should Use to Delight Their Customers

Today’s consumers have a myriad of choices at their fingertips and more access to information than ever before. In just minutes, they can check online reviews or even write some, making the shoe market an increasingly competitive one. Most importantly, clients are powerful enough to either force a store into bankruptcy [...]

4 Simple Ways to Empower Sales Associates with Mobile Solutions

In today’s mobile-centric world, customers spend so much time doing online product research that they often end up knowing more than sales associates. Is technology, then, likely to one day replace in-store representatives? Cashless stores, not long ago a fantasy, are now becoming a part of the retail picture with world’s largest [...]

6 Best Practices for Great Omni-Channel Customer Experiences

Studies show that consumers will pay more for great retail experiences. In the age of digital commerce, retailers need to create outstanding experiences to remain competitive. Here are a few best practices to delight your customers and keep them coming back for more with great omni-channel retail experiences. 1. Make it Easy Customers [...]

3 Reasons to Integrate Your e-Commerce Systems

To stay competitive in e-commerce, you have to be able to respond quickly to customer demands. This may mean integrating with the latest social media platforms, deploying new marketing strategies, taking advantage of innovative merchandising tools, or responding thoroughly and effectively to service requests. Integrating the systems that handle various elements of your [...]